Thekabarnews.com—AQUA remains the leader in Indonesia’s hypercompetitive bottled drinking water market. Most retailers say it is the packaged drinking water brand they sell the most of. This information is according to the latest survey by Diskursus Network & Ecosystem (DNE).

The survey included responses from 1,033 retail merchants across various locations. It found that 57 percent of respondents, or 589 outlets, identified AQUA as the bottled water brand most frequently purchased by consumers.

The results confirm AQUA’s strong position among the producers of bottled drinking water (AMDK). In addition, AQUA holds its lead amid the growing competition from national and regional brands.

DNE’s research was based on firsthand observations from retailers. Retailers indicated the brand of bottled water that customers most often purchased at their respective outlets.

The methodology comes from purchasing patterns observed by retailers, not self-reported consumer preferences. Consumers still select bottled drinking water based on water taste and product quality, the survey said.

Retailers said the two factors consistently drove purchase decisions. This points out the necessity of product reliability and trust in an increasingly competitive beverage market.

The bottled water industry in Indonesia has experienced significant growth in the last decade. The increasing demand for safe and convenient drinking water has driven this growth.

The market has attracted many brands competing on price and distribution channels. Moreover, brand loyalty and product reputation are becoming increasingly important for retaining market share.

Even in the face of increasing competition, AQUA has managed to retain its leadership position. This success is thanks to its large distribution network and a brand that is familiar to Indonesian consumers.

The latest findings from DNE show the brand continues to enjoy wide consumer awareness across retail outlets.

The survey also provides a look at what retailers are seeing regarding consumer behavior. It offers another view of buying trends in the bottled water business.

Merchants are in daily contact with consumers and can help identify brands that sell well regularly in local markets.

Researchers emphasized, “We are measuring retailers’ direct observations of purchasing activity, not conducting interviews with consumers themselves.” The results are at the outlet level to evaluate buying patterns in the surveyed areas.

With the evolution of the Indonesian bottled drinking water market, product quality, taste, availability, and consumer confidence are likely to remain key purchase drivers.

The DNE survey shows that, according to observations by retailers, AQUA continues to lead its competitors in consumer purchases at the outlets surveyed. This further strengthens its position as one of the country’s leading bottled water brands.