TikTok becomes Indonesia’s most accessed social media platform in 2026
Thekabarnews.com—The trend is clear from the shift of Indonesian internet users to short-form video platforms and visual digital experiences. By 2025, this trend has made TikTok the country’s most...
Thekabarnews.com—The trend is clear from the shift of Indonesian internet users to short-form video platforms and visual digital experiences. By 2025, this trend has made TikTok the country’s most popular social media site.
TikTok has obtained 31.8 percent of Indonesian users’ social media access, surpassing Facebook and Instagram, according to the latest Internet Survey 2026 by the Association of Indonesian Internet Providers (APJII).
The results reveal a sharp shift in digital consumption trends, with users watching more entertainment-oriented, personalized and short-form videos.
Facebook was second with 29.4 percent, and Instagram had 27.7 percent, the APJII data showed. Together, the three platforms accounted for almost 89 percent of social media access, underscoring their dominance of Indonesia’s digital ecosystem.
Most Frequently Accessed Social Media Platforms in Indonesia in 2026
| Rank | Platform | Share of Access |
| 1 | TikTok | 31.8% |
| 2 | 29.4% | |
| 3 | 27.7% | |
| 4 | 1.7% | |
| 5 | YouTube | 1.6% |
| 6 | X (Twitter) | 1.5% |
| 7 | Threads | 1.0% |
| 8 | Others | 5.5% |
The existence of TikTok, Facebook, and Instagram shows that Indonesian internet users are increasingly fond of visual content such as short videos, photos, reels, and interactive entertainment.
It’s part of a larger trend in how people get their information and entertainment. The consumer is moving away from text-based platforms and towards content that is quick to consume, visually attractive, and highly personalized by recommendation algorithms.
What’s more amazing about TikTok’s rise is that it has crossed over from the entertainment space. It is a destination today for e-commerce, education, news, brand marketing & creator communities.
Its recommendation engine also surfaces content from creators its users don’t follow, which helps drive engagement and time in the app.
Facebook, while losing its crown as the most visited social media in the country, remains strong. The Meta-owned platform is still a favorite for community groups, marketplace activity, and sharing local information.
Instagram remains a behemoth, especially among younger audiences, content creators, professionals and lifestyle users who enjoy visual storytelling and brand engagement.
The survey also revealed other interesting things such as WhatsApp and YouTube
Indonesians use both platforms in their daily digital lives, but they are relatively low on the list of most popular social media platforms. WhatsApp accounted for 1.7% and YouTube 1.6%.
But the figures did not necessarily indicate low use. They think people will be more active on TikTok, Facebook, and Instagram during the day.
The results confirm Indonesia as one of the world’s largest and fastest-growing digital markets. The country’s fast-growing smartphone penetration, low-cost internet, and young population continue to attract major investments from global technology companies.
The APJII survey provides clear lessons for businesses, marketers, and content creators. Users are interested in visual content and short videos.
The top spot for TikTok is a sign of the social media wars getting fiercer and fiercer, with entertainment, personalization and mobile-first experiences increasingly winning the battle for user engagement in Indonesia.
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