Viu launches Viu Shorts, a short-form vertical drama for mobile viewers

Jakarta, Thekabarnews.com – Viu is operated by PCCW—the best video streaming service has launched of Viu Shorts, a new short-form vertical drama feature on the Viu mobile app, Viu has officially added to its library of material.

Viu Shorts adds to Viu’s collection of high-quality long-form movies and shows. It provides viewers a quicker, shorter way to watch. The format fits with how people watch things on their phones these days.

Viu designed it for on-the-go viewing

Viu Shorts shows short dramas in a vertical style, with episodes that last between one and three minutes. The format is made just for smartphone screens and is aimed at people who want quick entertainment. It does so without sacrificing the quality of the tale.

Janice Lee, the Chief Executive Officer of Viu and Managing Director of PCCW Media Group, said that the launch shows that Viu is willing to change. This change is to meet the needs of its viewers.

“Viu Shorts lets us tell stories in short, episodic formats that are quick, compact, and emotionally compelling. This feature goes well with Viu’s high-quality long-form dramas and movies. It lets us target viewers based on their preferences and be with them at all times,” Janice Lee said.

Content in several languages and free access

Viu Shorts has many short dramas in several languages, such as Mandarin, Korean, Thai, and Indonesian. The content includes popular genres like romance, thrillers, fantasy, and variety. Moreover, it has subtitles in the local language to make it easier to understand.

From a user experience perspective, Viu has fully optimized Viu Shorts for mobile users. The company has integrated the feature directly into the Viu app and introduced a new bottom navigation bar to support seamless navigation. This makes it easy for users to navigate between short-form content and Viu’s full-length movies and TV shows.

The service uses a freemium basis for access. All Viu users can watch some content for free. However, subscribers can see all of the micro-drama catalog without any ads, and the ads will be based on their subscription level.

Working along with the best micro-drama studios

Viu has teamed up with well-known micro-drama distributors and production companies. These include Rising Joy, KT Studiogenie, China Huace, 1001 Frames, and Youhug Media to ensure that the content is high quality and varied.

Viu Shorts is a great addition to Viu’s mobile-first approach. Audiences increasingly demand short-form entertainment they can consume anytime, and the platform meets this demand while maintaining its high content standards.

You can now get the newest version of the Viu app for free from the Apple App Store and Google Play Store. It has Viu Shorts in it.